Created at the intersection of beauty, styling, and smarter workflows.

About

Hi -- I’m Yolanda Keil.  

I’m a runway stylist, costumer, and builder behind Fringed Jewels — a creative house where editorial vision meets operational clarity.
I’ve never followed the traditional path. I learn the “rules,” then I look for the gaps — the overlooked details, the cleaner method, the smarter system — and I build from there. Some people call that rebellious. I call it necessary.

What Fringed Jewels is

Fringed Jewels is home to two worlds:

  • Styling Pro Tools™ (Active) — a professional tools hub for stylists, costumers, and production teams who want to work cleaner, faster, and with more authority.
  • Glosslinz (Concept Studio) — a creative showcase where I share product vision, ingredient philosophy, and ritual-based design as proof of range.

Right now, Styling Pro Tools™ is the active product line. Glosslinz is a concept studio that demonstrates the vision.


My through-line: I build what I couldn’t find

I’ve had ultra-sensitive skin since childhood, and I learned early that “popular” ingredients don’t work for everyone. That sensitivity shaped how I think in general: I’m always looking for what’s quietly causing friction — and how to remove it with something smarter, cleaner, and more intentional.

That’s also why I love creative work: the best results come from taste, process, and details that hold up under pressure.


Quick facts 

  • I’m not the norm. I’m a rules-learned, rules-rewritten type.
  • I studied abroad in France (Cannes + Paris) — it expanded my world permanently.
  • I marched in Mardi Gras parades.
  • I was on the Air Force ROTC drill team freshman year at UF (yes — rifles, spins, and precision). I respected it… then realized it wasn’t my lane. (Rebel behavior, confirmed.)
  • I’m energized by other creatives — collaboration is fuel.
  • I have an image consulting background (trained via an accredited course approved by AICI) and volunteered with Dress for Success style seminars.
  • My marketing + web background includes roles like Consultant, Online Communications Editor, SEO/Analytics Lead, Associate Marketing Manager — different titles, same strength: I bring a fresh eye and spot opportunities fast.
  • I taught myself HTML to control my old blog’s look and feel — and I still customize this site myself.
  • I learned sewing to support work projects (machine when I must)… but I prefer hand stitching.


 The Background Story:

I started with alterations and became obsessed with transformation — not “perfect,” but intentional.

At one point, I reworked almost my entire closet — taking rarely worn pieces and converting them into a sustainable collection of deconstructed, funky originals I actually wanted to wear. That evolved into accessories too. Every piece had a story — and the storytelling made the work more personal.

That collection became a wearable portfolio: proof of my stylist’s eye.


I bring that same energy to spaces, too 

Adding my style to decor is the same philosophy: rework what exists, make it intentional, and build a space that supports the way I live and create.


Adding My Style to Decor 

Old border stones reworked into stepping stones



My sanctuary is a combo of closet & workstation with lots of eclectic art/decor
  

The tv can do double-duty as a second monitor

Two of my DIY Projects: 1) A parasol pendant shade 

reworked into a lampshade, and 2) A dreamcatcher


 If you're here for the tools...


If you’re a stylist, costumer, or creative team that needs your workflow to look and feel more professional, start here:


Styling Pro Tools™ is designed to reduce mistakes under pressure, protect money and inventory, and make your process client-ready.