About Me...

I’m Yolanda Keil. I am the dreamer/former blogger and creator of Fringed Jewels. I convert forgotten, overlooked items into bold, fearless pieces. I am a reworked (uniquely upcycled) creator/stylist.

Fringed Jewels embodies my hands-on love of creativity and individual style. Each creation is truly a uniquely deconstructed & reworked original with its own story. I don’t make multiple pieces.

I deconstruct & rework my never/rarely-worn items and prefer to use eco-conscious pieces whenever possible. Each project starts with focusing on two questions:
  • What is stopping me from wearing it? 
  • What can I do to make it more my style?

More About Me:
  1. I am not the norm. I don’t follow traditional methodology. I prefer to learn the “rules”, and then boldly carve out my own unique niche (I have been called a rebel before.). I look for the unusual…the loopholes and gaps; seeking new opportunities.
  2. I spent a semester studying abroad in France (initially a month in Cannes, then Paris). It helped me see beyond “my little bubble”.
  3. I have an Image Consulting background (trained via a course approved by the Association of Image Consultants Int’l (AICI)). I often volunteered to host style seminars for the local “Dress for Success” chapter. 
  4. My marketing and web content experience is quite diverse ... Job titles have included Consultant, Online Communications Editor, SEO Analytics Lead, Associate Marketing Manager, etc. You get it ... I have had a variety of roles.
The common thread is that I innately brought a fresh “eye”. I think outside of the box and see new possibilities. It’s bringing in that rebel ...  questioning authority (the norm) to say “What if...?”

My criteria for each item that I make is quite simple:
  • Does it have my style of a deconstructed & reworked, funky edge; uniquely detailed, yet organic (doesn’t look like "I'm trying too hard")? 
  • Do I itch to wear/use it immediately?
I know it's ready if the answer is "Yes" to both questions.

Essentially, Fringed Jewels is a reflection of my ideal self; my best me. 

I even designed the logo.

Questions? Email: contact@fringedjewels.com.
I Don’t Do Basic
Reworked Couture

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